Full Vehicle Wraps

Q.  Why should you invest in a full color Vehicle Wrap?

A.    According to Driving Revenues, a vehicle-advertising firm in Washington, here is what they found a $20,000 investment buys:

• Radio attracts 900,000 listeners in six weeks with ten to twelve 30-second spots.
• Value Pak offers a reach of 600,000 with 100,000 addresses per drop and your client is just one of many advertisers included in the packet.
• Billboards get 700,000 impressions per month.
• Direct mail reaches 20,000 names with one post card mailer.

More and more consumers are tuning out or avoiding many of the traditional forms of advertising with new technologies such as satellite radio, digital video recorders, and the Internet.

One extremely cost-effective way for businesses to get noticed is eye-catching vehicle wrap advertising. In fact, the above study found that Vehicle signage garners about 8.4 million impressions per year. And According to the Transportation Advertising Council, a division of the Outdoor Advertising Association of America, vehicle advertising generates between 30,000-70,000 daily vehicular impressions. With the average cost of a 5-year auto wrap costing approximately $2,500, the cost of generating these impressions would be less than $50 per month. What other type of effective advertising can you get at the same cost per impression?

What exactly is a vehicle wrap? Put simply - a vehicle is a full-color digitally printed vinyl graphic with protective laminate that is affixed to an auto, van, truck, boat, RV, train, bus or pretty much any other type of vehicle including golf carts and ATVs. And since they are digitally printed, businesses can use pretty much any of their own photos, logos and text or they can have stunning graphics for them from scratch.

Vehicle wraps are especially well-suited for service and delivery vehicles, which are already spending substantial time in and around their businesses’ target marketplaces. Aside from driving your normal everyday routes (you'll soon look at every traffic jam as a marketing opportunity!) park your vehicle at the back of parking lots and position it so that it is seen by the maximum of passing street traffic. Attend sporting events and concerts early and park near the entrance. Feature your vehicle in your company brochures and print advertising.